YouTube Star Esmee Masters Direct Marketing

Source: MarketingShift
URL: http://www.marketingshift.com/2007/8/youtube-star-esmee-masters-direct.cfm

First there were LonelyGirl15 and Amanda Congdon rising from obscurity to web fame. Now there's singer Esmee Denters, who has gone from singing into a webcam to opening for Justin Timberlake. Denters has proven that with enough talent and determination, e ven someone from a small town in the Netherlands can become a star in less than a year on YouTube. Denters quickly gained an audience and grew it larger by taking e-mail requests for cover versions of tunes by today's most popular artists. This is respond...