Open Pricing Can Improve Sales On Your Website

Source: The SEO Blog
URL: http://feeds.feedburner.com/~r/search-engine-optimization-blog/~3/289656925/open-pricing-can-improve-sales-on-your.php

Marketing Sherpa is my favorite site for catching up on the latest case studies on user behavior online; followed by another excellent publication called Alertbox . Marketing Sherpa's latest article does us all a service by illustrating how important it c an be to have more transparent pricing for prospects visiting your website. First ask yourself the question that Marketing Sherpa asked its respondents: 'Can you recall a technology/business purchase where a vendor got the sale (or the inside track) becau...