Boing Boing: A Lesson In Brand Identity

Source: MarketingShift
URL: http://www.marketingshift.com/2008/7/boing-boing-lesson-brand-identity.cfm

The Web is one of the most vibrant tools for connectivity, but too often we don't think about what it means to exist online. In the real world, we monitor what people say about us in a variety of ways: water cooler talk, non-verbal communication and frien d networks (among others). Online, we tend to believe that we have the same kinds of control over how people perceive us. That's not the case as marketing companies are finding out. A recent study found that 53 percent of companies don't have a plan in pl...