Search Advertising 101

Source: Bruce Clay, Inc. Blog
URL: http://www.bruceclay.com/blog/archives/2008/08/search_advertis.html

Before we load into the shuttle to this evening's Google Dance (dude, Glow in the Dark!), there's one more session to soak up. Moderator Rebecca Lieb says this is search engine advertising for newbies, so need to hold back any questions. Dana Todd , CMO o f Newsforce and Board of Directors of SEMPO, starts us off. Before you spend one more dollar take time to review all the training materials available free from the engines. If you love data, you'll love PPC. The most successful PPC managers are highly ana...