Effective Contextual Search Management

Source: Bruce Clay, Inc. Blog
URL: http://www.bruceclay.com/blog/archives/2008/08/effective_conte_1.html

Wow. Okay. It's the morning after SearchBash. Let's pretend to look alive, people. Maybe if we do, we can trick people! Gregg Stewart is moderating with David Szetela (Clix Marketing), Cynthia Tillo (Adobe Systems), and Jennifer Slegg (JenSense.com). Whoe ver put an advanced advertising session at 9am on the last day of a four-day show...well, we're going to have some words later. Email me. David Szetela is going to start us off. He's going to show us how to get clickthrough rates in the double digitals wi...