Seinfeld Signs With Microsoft To Counter Mac's Attack Ads

Source: MarketingShift
URL: http://www.marketingshift.com/2008/8/seinfeld-signs-microsoft-counter-macs.cfm

Bill Gates and Microsoft finally formed an answer to those annoying Macintosh pc vs. mac ads. Gates will team with comedic legend Jerry Seinfeld to throw the punches., or, better put, punch-lines in a series of tv ads that begin in September. The series w ill be part of $300 million dollar advertising overhaul to enhance Windows image. From the Fox News story: The new ad effort is expected to use some variation of the slogan Windows, Not Walls, according to several people familiar with the matter. Those pe...