How To Choose A Search Vendor

Source: Bruce Clay, Inc. Blog
URL: http://www.bruceclay.com/blog/archives/2008/08/how_to_choose_a.html

Moderator Jonathan Allen , Search Marketing Specialist, VNUnet.com, starts off this session by asking who in the audience is from an agency, who is on the client side, and who is looking to market their own product. It's about five, five and one. This ses sion will be covering the yin and yang of the search for an SEO vendor, as the first presenter is from a search agency and the second presenter is from a company who uses a search agency. Eric Papczun , Director of Natural Search, DoubleClick Performics i...