Google AdWords Now With Real Time Quality Score, First Page Bid & More

Source: Search Engine Land
URL: http://feeds.searchengineland.com/~r/searchengineland/~3/371438367/080821-210012.php

The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the 'minimum bid' metric and replac ed it with 'first page bid.' Finally, Google will no longer mark search ads as 'inactive for search.' Google said they will be rolling out these changes to a 'very small segment of advertisers within the next day or two.' Google will be watching how this...