Using Competitive Research To Find Content Ideas

Source: Bruce Clay, Inc. Blog
URL: http://www.bruceclay.com/blog/archives/2008/08/using_competiti.html

The hardest part of my job, other than resisting the urge to smack Susan in the face with a laptop (I'm kidding!), is coming up with content ideas. Whether I'm writing a blog post, an article for the SEO Newsletter , or site copy for a client, the mere th ought of copywriting is often daunting enough to send me to Bangerang's cupcakes in a jar Web site 87 times a day for relief. It's a problem. To keep the continuous flow of content coming (and my dress size out of the double digits), I've learned to find...