Outback Simplifies Dinner And A Movie Night

Source: MarketingShift
URL: http://www.marketingshift.com/2008/8/outback-simplifies-dinner-movie-night.cfm

While I was celebrating my mom's birthday at Outback Steakhouse tonight, I noticed an unusual addition to the menu. No it wasn't a new appetizer, it was Kevin Costner's goofy looking mugshot, in a preview for his most recent movie, Swing Vote. Outback's s ummer movie deal combo offered a meal and a $5 coupon for Swing Vote and any other Disney or Touchstone film. I didn't opt for the combo, but this gimmick could prove to payoff for both sides,.As many families look for cheaper entertainment, Outback's dea...