AdWords 2.7, Beautiful Plumage, And The Shading Effect

Source: Traffick
URL: http://feeds.feedburner.com/~r/Traffickdotcom/~3/377247254/adwords-27-beautiful-plumage-and.asp

With another major change to Google's Quality Score formula and reporting comes much uncertainty for advertisers. The changes: fixed minimum bids have been eliminated, and Quality Score is calculated in real time, at the time of the query. I can come at t his from a few angles, and probably will, in the coming months. Today, just one piece of the puzzle to address: efficiency for both the advertiser and Google. First, some background assumptions: 1. New advertisers (and unevenly-engaged advertisers returni...