Insider Thinking Still Grips Promotional Products Industry

Source: Traffick
URL: http://feeds.feedburner.com/~r/Traffickdotcom/~3/385950231/insider-thinking-still-grips.asp

Companies in all industries are still not getting the point about full coverage of the ' keyword torso ,' preferring to wallow in high bids on core terms, rounded out by improbably long lists of tail phrases. Some companies are doing pretty well, but thei r economics could be improved significantly by just doing the basics -- nothing fancy. Check out the other ways of saying 'promotional products' (the term those in the industry itself seem to use most often): logowear, logo items, schwag, swag, and so for...