Magazines Feel Economic Squeeze On Ads

Source: MarketingShift
URL: http://www.marketingshift.com/2008/9/magazine-dig-deep-adverstising-answers.cfm

Until recently, magazines managed to avoid the ad revenue plunge that plagued Newspapers, but according to the Publishers Information Bureau , the number of magazine ad pages dropped 7.4 percent (6.3 percent at news stands) compared to the first half of 2 007. An important factor to remember is the economy's squeeze on industries with heavy readership bases, such as the auto industry, where faltering numbers forced companies to slash spending across the board , including magazine ads. Also, many subscriber...