SEM Synergy Extras

Source: Bruce Clay, Inc. Blog
URL: http://www.bruceclay.com/blog/archives/2008/10/sem_synergy_ext_1.html

On this week's episode of SEM Synergy (audio will be available soon), I talked to Brent D. Payne, creator of the viral marketing success story, Big Watah. Following the interview, Scott Polk, a member of the Big Watah campaign team, Susan and I riffed on the subject, looking at the viral marketing lessons that could be gleaned. There is also a Big Watah article in this month's SEO Newsletter which aims to deconstruct the events as they unfolded to see what strategies can be adopted by others. But even bet...