SEW Experts: The Future Of Online Ads: Location, Location, Location

Source: Search Engine Watch Blog
URL: http://feeds.searchenginewatch.com/~r/sewblog/~3/430778175/081024-000003

Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. In today's vertical search c olumn, ' The Future of Online Ads: Location, Location, Location ,' local search expert Michael Boland discusses this trend, and outlines the next steps for national advertisers and ad networks: to serve ads that are actually useful and actionable for loca...