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PRSA 2008: Word Of Mouth Online Or Off Whats The Difference?
Source: Online Marketing Blog
URL:
http://feeds.feedburner.com/~r/OnlineMarketingSEOBlog/~3/433045890/
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do with it? These were the bold questions set forth by Jeffrey Graham, Execut ive Director, Customer Insight, New York Times, in the [...]...
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