New Generation Prefers Video Game Champs To Sports Icons

Source: MarketingShift
URL: http://www.marketingshift.com/2008/11/new-generation-idolizes-video-game.cfm

Each generation embraces different cultural icons. When I was growing up in the 90s, we ate Wheaties for breakfast, slipped into a pair of Nike Air sneakers, and drank Gatorade at lunch, all for one main reason: We wanted to 'Be like Mike'. As we entered a new decade, a different type of icon emerged-the video game hero. The best part about it is anybody can be a hero, because any kid can star in his own game. Instead of hitting the football field for a game of catch, today's young males are playing Madde...