The Forecast Is Clear In Google Ad Manager

Source: Inside AdSense
URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/fyoGWqwmi5E/forecast-is-clear-in-google-ad-manager.html

If you're a publisher who sells advertising space directly to advertisers, you might have experienced times when you've been unsure about how much inventory is available for you to sell. Google Ad Manager can help you learn what you have available to sell by forecasting your future inventory and subtracting off what you've already sold. A Helpful Analogy To put this into context, pretend for a minute that instead of a website, you run a popular destination hotel. Instead of selling space to advertisers, y...