Delta Needs A Lesson On Online Reputation Management

Source: MarketingShift
URL: http://www.marketingshift.com/2009/1/delta-airlines-learns-importance-online.cfm

You won't love the way they fly. That's the point of an angry customer's rant about Delta . The video titled 'F*CK Delta' by Phil Defranco , AKA, sxephil and phillyd , was one of the most popular on Youtube this week. Defranco is a blogger and self-procla imed former fan of Delta. He shared his nightmare story about the airline,and 313,000 people have viewed the video since Monday. Among Phil's top complaints:: The flight was delayed four hours, because they had the WRONG plane, with too much fuel . Delta...