Hyundai Attempts To Redefine Image With Genesis Vs. BMW Ads

Source: MarketingShift
URL: http://www.marketingshift.com/2009/1/2009-hyundai-genesis-ads-during.cfm

Luxury, speed and power are three words not normally associated with Hyundai , but the Korean Automaker is hyping its new sedan model- the Genesis, as the reasonable alternative to the BMW and Mercedes . Apparently, Hyundai is trying to shed the stigma of a cheaply-constructed foreign car, but the latest ad for the 2009 Genesis gave me the impression that Hyundai is suffering from an inferiority complex. The ad mentions the 375 hp engine, but the emphasis throughout the ad series is Hyundai's 'better perf...