Social Media: It's About Mission, Not Measurement Alone

Source: Traffick
URL: http://feedproxy.google.com/~r/Traffickdotcom/~3/3edakypHYjw/social-media-its-about-mission-not.asp

'This is not about measurement, but about organizations and their capacity to manage this changing real world of reputation. They find it hard to do this, because they're stuck in an old-world broadcast model.' The speaker: Bryan Eisenberg . The setting: a past SES London conference, at an All-Star Analytics panel. This year's SES London is, once again, particularly heavy on Analytics all-stars. As it should be. Search marketing is accountable, performance is king, and any digital marketer can improve the...